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21/05/2009

Plasti­-kote, the consumer's number one choice for spray paint, has consistently driven growth in the coloured spray paint category with GFK figures for March showing a +6.97% volume increase. To continue this momentum Plasti-kote are launching a new campaign to bring further interest and excitement to the category.

Consumer research carried out by Plasti-kote last year revealed that, while consumers see the benefits of spray painting as being quick, simple and convenient, the main benefit they see - and believe in - is the finish.

Plasti-kote's strategy in 2009 and beyond is to drive sales by taking ownership of 'finish' and to communicate this ownership to consumers, retailers and the media. The essence of the Finish campaign will be to demonstrate situations where, when consumers spray items with Plasti-kote spray paint, they achieve a finish so perfect that others don't believe they were able to do it.

Extensive brand investment will support the campaign with heavyweight consumer activity promoting key messages and added-value promotions in the form of seasonal and project offers. Online, www.plasti-kote.com has been enhanced to incorporate the Finish message.

"We are very excited about this new campaign and are already receiving a very positive response from our consumers," said Paul Silk, Head of Sales and Marketing at Plasti-kote.

For more information contact Paul Silk on 01223 836400 or paul.silk@valspareurope.com

For more press information please contact:

Jacqui Freeman at Shaker PR

01206 322263 or jacqui@shakerpr.co.uk